Colombo Int'l Book Fair:

MBD Group launches education app

The MBD Group of India launched Nytra, an Augmented Reality app., at the Colombo International Book at the BMICH last weekend.

A rapidly growing field of technology, Augmented Reality helps bridge the gap between information on paper and the real world, in education. Nytra, an app which makes images and illustrations in books come to life through videos, digital content, animations and voice, helps students to grasp concepts and lessons in an easily.

Learning through visual cues has a greater impact than simply reading and the voice-over features provide a complete audio-visual animation experience, allowing for an interactive learning experience for users.

With easy access on smartphones, the Nytra app opens the doors to a world of learning, anytime and anywhere.

COO, MBD Group, Atul Bahl said, "Augmented Reality (AR) in education has been a rich, rewarding experience for teachers and students and has brought a new dimension to learning.

Holistic education goes beyond reading and listening and Augmented Reality technology enables users to interact and immerse themselves completely into a subject while encouraging imaginative thinking. AR offers exciting and infinite possibilities in the classroom and the Nytra app allows for learning experiences which are fun, lively and motivating."

Senior Director, MBD Group, Mrs. Monica Malhotra Kandhari said, "Today, Sri Lanka is a part of a digital revolution in education and we are excited that we are the first to bring Augmented Reality technology to Sri Lanka and be a part of this pivotal shift."

"Augmented Reality is redefining education and creating a conducive atmosphere for learning across the world. We hope that Nytra will bring a glimpse of this innovative technology to users in Sri Lanka," she said.

MBD Group is one of the leading education companies in India with over six decades of experience. It is the first publishing group to pioneer digital innovation in the education sector.