Achieving results at the right time
You would agree that having a sense of urgency is critical to run a
successful business or leading a team. What matters in today's fast pace
of evolution is results at the 'right time' not results at any time.
If you and your team already have a sense of urgency and you have
created that speed culture that is fine. If it's missing or needs to be
fortified, then you need to relentlessly drive for rapid execution to
achieve the right results at the right time. If you can get your staff
really excited about the urgency and the time bars for all key
activities, overall performance will absolutely leap ahead.
Getting people on board, whether employees who work for you or
colleagues and service providers who work with you, is critical to meet
your goals and objectives. You just can't do it all by yourself.
As a business leader, you need to count on your team for timely
results and, typically, those team members you can count on the need to
have a built-in sense of urgency. Meaning, a sense of urgency should be
an inherent attribute rather than the leader having to impose this on
people. Imposing is 'bolt-on' which does not work in the long run.
Communication
What if everyone doesn't have a sense of urgency, or at least your
sense of urgency? Do you find new people? Change your goals? Reduce your
expectations? Maybe - but if that's not acceptable to you, try creating
a sense of urgency with your team if you find them procrastinating. It
definitely can be done, and here are a few simple steps to do so:
Business value of speed. Establish the business case and convince
your employees of the benefits for the business and what is in it for
them.
Setting expectations and communicating effectively. Your goals and
objectives of course make perfect sense to you. You've probably thought
long and hard about them, and you understand the rewards that will go
along with achieving them.
If they're significant, they will no doubt have some level of
complexity to them. However, if you're going to get others to work with
you on your goals, you must simplify them, breaking them down into
bite-sized chunks that are easily understood and digested. People need
to understand what and why they are doing something if they are going to
do it well.
If you are going to have others work with you on a goal, be sure to
have an informative, written, step-by-step action plan associated with
it with time bars for clarity.
Less than perfect
When setting deadlines don't ask, "When can you get this to me?"
Rather, state, "You need to get this to me by 'X'." After all, if you're
going to complete your goals, you need to have all the pieces coming
together at the appropriate times.
So make no assumptions on what others might be thinking regarding
timelines. If you haven't set a specific deadline, there is no deadline.
Let people know, tell them, that being on time with a less-than-perfect
deliverable is far more important to you than being late with a perfect
one.
Priorities
Establish consequences. Every business leader must make it crystal
clear that if agreed upon objectives and deadlines are not met, there
will be consequences.
That doesn't mean getting out the guillotine to address every missed
deadline or marginally performed task.
However, there should be a direct link between performance and
reward. An excellent way to do that is to tell your team members what
specific results will meet your expectations, which won't, and which
will exceed them. Appropriate rewards should then be given for exceeding
them, acknowledgement for meeting them, and a definitive, corrective,
time-limited course of action, if they are not met.
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