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Sunday, 27 December 2015

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Pidilite Lanka buys Chemifix

Pidilite Lanka (Pvt) Limited recently acquired the PVAC Adhesive business, associated trademarks such as Chemifix and others, and associated commercial and technical know-how from CIC Holdings Plc.

CIC Holdings Plc will continue manufacturing a range of products for Pidilite Lanka under a tolling agreement. As part of a strategic tie-up CIC Holdings PLC will also distribute the stationery range of products to the FMCG and stationary channel. Pidilite Lanka is well equipped to lead Chemifix to a new level of success, thanks to the JV partnership between Pidilite International (Pvt) Ltd, Pidilite Middle East Limited and Macbertan Holdings (Pvt) Ltd. Pidilite and Macbertan will provide their expertise to Pidilite Lanka (Pvt) Ltd which will be responsible for manufacture and distribution.

Pidilite's flagship brand is the popular adhesive, Fevicol, while Macbertan counts McFoil as one of its many reliable products. Pidilite is among the largest adhesive manufacturers in Asia with manufacturing facilities in India, Bangladesh, Egypt, Thailand, Brazil, USA and UAE. Macbertan is a leading distribution company in Sri Lanka with sub distributors and dealers nationwide.

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