Pidilite Lanka buys Chemifix
Pidilite Lanka (Pvt) Limited recently acquired the PVAC Adhesive
business, associated trademarks such as Chemifix and others, and
associated commercial and technical know-how from CIC Holdings Plc.
CIC Holdings Plc will continue manufacturing a range of products for
Pidilite Lanka under a tolling agreement. As part of a strategic tie-up
CIC Holdings PLC will also distribute the stationery range of products
to the FMCG and stationary channel. Pidilite Lanka is well equipped to
lead Chemifix to a new level of success, thanks to the JV partnership
between Pidilite International (Pvt) Ltd, Pidilite Middle East Limited
and Macbertan Holdings (Pvt) Ltd. Pidilite and Macbertan will provide
their expertise to Pidilite Lanka (Pvt) Ltd which will be responsible
for manufacture and distribution.
Pidilite's flagship brand is the popular adhesive, Fevicol, while
Macbertan counts McFoil as one of its many reliable products. Pidilite
is among the largest adhesive manufacturers in Asia with manufacturing
facilities in India, Bangladesh, Egypt, Thailand, Brazil, USA and UAE.
Macbertan is a leading distribution company in Sri Lanka with sub
distributors and dealers nationwide. |