everjobs.lk boosts online job recruitment
Sri Lanka's youth unemployment rate in the first quarter of 2015 was
21.7%, over four times the national unemployment rate of 4.7%. In such a
scenario, young professionals are keen to keep track of potential
employment opportunities with mobile adaptation expected to drive growth
of the online job portal, which hopes to double its registered database
of 35,000 job seekers this year, said Business Development Head, Venkat
Iyengar at the first anniversary celebrations of everjobs.lk in Colombo
recently.
everjobs.lk hopes to expand beyond Sri Lanka's main cities this year
and encourage more local firms and job seekers to opt for cost effective
options.
The cost of online recruitment is only about 10 percent of the cost
of an offline option,Venkat said..
Thirty-five percent of the job seekers use their mobiles to search
for employment opportunities online, an increasing internet penetration
driving popularity in tourism, banking, financial services, IT sectors,
apparel, education, telecommunication and healthcare sectors,Venkat
said.
Tourism, financial services and IT remain the hot favourites for job
seekers, showing strong growth prospects this year. The website receives
300-400 new job registrations each day and handles 1,000 applications
daily.
"The everjobs.lk site in Sri Lanka is one of the fastest growing
markets for us in the region. We have a strong presence in the main
cities but we are very focused on expanding coverage in the rest of the
country. This will be our main objective this year," Venkat said.
According to an everjobs.lk career survey, online recruitment hit an
all-time high in July and August last year with quarter-on-quarter
growth improving consistently. This year is expected to deliver the
returns of the various reforms proposed by the Government including
increased internet penetration from Google's Project Loon, which is
expected to start operations in Sri Lanka in the next few months.
The job portal also caters to start-ups with about 100 of its 2,500
employers using everjobs.lk as a more cost effective form of
recruitment. Offline recruitment customarily costs about 10% more than
its online counterpart.
The everjobs.lk job portal operates in Sri Lanka, Bangladesh,
Cambodia, Myanmar, Cameroon, Ethiopia, Ivory Coast, Senegal, Tanzania
and Uganda. Launched in 2015, it aims to become the leading job portal
in fast-growing markets.
RJ
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