For a great hair day
Dove provides solution to Sri Lankan women's biggest
a renowned and trusted hair care brand around the world, Dove is
consistently looking to identify the hair issues of women and provide
effective solutions to these problems. In doing the same in Sri Lanka,
Dove and Unilever Sri Lanka recently completed a research study to find
out the most prevalent hair concerns for women in this country.
Dove spoke to more than 1,000 Sri Lankan women between the ages of 18
to 45 from leading academic institutions and workplaces to understand
their daily stresses when it comes to maintaining healthy hair, and the
resultshighlighted one key problem among a majority.
"It was troubling to see that 8 out of 10 Sri Lankan women specified
hair fall as one of their biggest hair issues, which is actually a real
concern not just in this country, but around the world," said Sharmila
Bandara, Marketing Director - Personal Care, Unilever Sri Lanka.
"Whether it is 50, 100, 150 or more strands a day, women around the
country told us that they consistently notice fallen hair on their hair
brush, hair clips or even when merely brushing their fingers through
Reasons for hair fall can be the result of varying factors such as
stress, an unhealthy or imbalanced diet, constant exposure to the sun or
sudden changes in lifestyle.While it is important to be aware of these
causes in preventing increasing hair fall, it is equally vital that
women are aware of hair fall due to breakage, as it can be a sign of
"This is the reason Dove is introducing our newest hair solution,
Dove Hair Fall Rescue, to Sri Lanka. Using the advanced technology of
Nutrilock-Actives, Dove Hair Fall Rescue nourishes damaged hair from the
roots up to reduce hair fall and strengthens hair from root to tip, so
that Sri Lankan women can now stop counting falling hair strands and
enjoy strong, fuller looking hair," added Ms. Bandara.
All women now stand a chance of receiving an absolutely free Dove
Hair Fall Rescue solution delivered directly to their doorstep by simply
dialling 0766 555 666 and leaving a missed call, with those eligible to
receive a solution being notified via SMS.