For eighth consecutive year:

Brand Finance Lanka picks BoC as No. 1 brand

The Bank of Ceylon (BoC) has been chosen as the No.1 brand among all the brands in Sri Lanka for the eighth consecutive year by Brand Finance Lanka through an independent analysis.

Brand Finance Lanka is part of the Brand Finance UK and has a network of partners in 17 countries, the bank said in a press release.

Bank's chairman Ronald C. Perera said, "Our prime objective at all times has been to create and enhance value for all stakeholders. As the country moves on on the progressive path for a more refined and long term economic and social development, the Bank will take the responsibility to assist this endeavour, financially connecting every other sector in the country to walk towards the same goal."

"Developing the brand identity in the international banking and finance arena is also in focus as it is one of the needs of the country and to ensure our success we have adapted visionary thoughts of the digital world that could also transform the country's banking landscapes," the Chairman said.

BoC is the Sri Lankan bank which pioneered the penetration of the international market. It has branches in Chennai, Male and Seychelles and a banking subsidiary in London which was set up in 1949.General Manager D.M. Gunasekera said, "Achieving this prestigious rank clearly indicated that we are heading in the right direction and it is clearly a achievement of all those who associates the brand BoC which of course includes all Sri Lankans.

We have always lead the way to address market changes and continuously improved ourselves as we have understood that we have to steer the bank to go beyond mere multichannel strategies to approach today's customer and to deliver the service they expect.