Luxury vehicles from Swedish Cars

Swedish Cars, an IWS Holdings company, will soon launch a line of luxury cars displaying Volvo's stylish transformation and its first interpretation of a new brand direction, where design has an elevated strategic importance to the Volvo brand.

The XC90 model, which will be launched in August this year, is the first car to be built on the Volvo company's new, in-house developed Scalable Product Architecture (SPA), and the first Volvo production model to carry the company's new design language, which has been showcased in the Volvo Concept Coupé and the Volvo Concept XC Coupé.

The first four decades of Volvo history was characterised by classic craftsmanship and high quality materials. This vital part of Volvo's brand DNA is now being merged with the more recent focus on technology and smart functionality. The result is an exotic interior with genuine materials and beautiful detailing, according to a company press release.

Senior Vice President, Design, Volvo Car Group,Thomas Ingenlath said, "Reliable functionality has always been a non-compromise prerequisite for Scandinavian designers. Designs have to deal with a harsh reality that demands meticulous attention to detail and quality"

"Combining this with a distinctive design language that is inspired by a unique Scandinavian environment will give us a competitive edge. We will continue to do what Volvo always has done," he said.