Mastercard opts for new brand identity

Mastercard unveiled its new brand identity, including a modernized and simplified update to its iconic red and yellow logo coupled with a new look and feel for branded communications and experiences.

“Mastercard is one of those unique brands that is instantly recognizable around the world,” said Raja Rajamannar, chief marketing and communications officer, Mastercard.

“To thrive in this new digital world where business moves faster than ever, we wanted to modernize and elevate the brand identity through a design that is simple and elegant,” he said

The ability to thrive in a digital age, besides positioning Mastercard as a forward-thinking, human-centered technology company is fundamental to this change.