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| Sunday, 5 September 2004 |
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| News Business Features Editorial
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Amana Takaful launch 'Secura', 'Edukate' and 'Hale & Hearty' Amana Takaful's launch of 'Secura', 'Edukate' and 'Hale & Hearty' has proven to be a tremendous success, where the public in general from all parts of the country have responded in a manner which is unprecedented. This is evident that if financial and insurance solutions are provided for the greater good of the society they in turn appreciate and are more than willing to make a provision or savings towards it. "Secura" caters to the young adult who wants to protect his or her family from the financial uncertainties of life. "Edukate" looks at providing for the future generation in the form of an education fund to study here in Sri Lanka or Overseas. "Hale & Hearty" reaches out at the public in general in order to provide them with the best of healthcare at all times, without having to compromise due to financial reasons. "In the first two weeks since the launch of "Secura", "Edukate" and "Hale & Hearty" the contribution towards Amana Takaful has grown by over 200%, with a value-addition to its brand equity. Considering the positive response from the public at large a 300% growth this year is imminent given the present trends and appreciation shown by one and all towards the above three plans", says Ashfaque Mohamed Ali, Head of Sales and Marketing. Amana Takaful is a joint venture between Amana Investment and Takaful Malaysia, the world's largest takaful provider. "We commenced operations in the year 1999 and for the past five years have recorded a growth of over 100% each every year since inception. In 2003 alone the growth was over 170%, which shows if you truly care and share for the individual and corporate alike, they would respond positively towards you, which would result in a win - win situation between the company and its customers. This has been the basis of our operations since inception, which in turn has resulted in the tremendous growth," Mohamed Ali states. Amana Takaful would in future continue to introduce value-added financial and insurance solutions to the individual and the corporate world. In the next few months the people of Sri Lanka will be beneficiaries of advanced technological and customer friendly solutions in keeping with their promise to not only care but truly share. |
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