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| Sunday, 7 May 2006 |
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Caltex awarded Superbrand status here Caltex in Sri Lanka has been awarded Superbrand status by Superbrands Lanka. Superbrands Lanka is part of the Superbrand's organisation in the UK and acclaimed worldwide as being an independent authority and arbiter of branding excellence. Superbrands analyses brand performance across all major geographical markets to recognise, reward and reinforce leading brands. The Superbrand's organisation was founded in 1995 as a body that focused on promoting the discipline of branding and identifying and paying tribute to exceptional brands. In a 10-year period, the Superbrand status has been recognised as the benchmark for brand success whilst the organisation itself has become recognised as the global branding authority. Superbrands has launched programs in over 55 countries including all key global markets. Brands qualifying as a Superbrand in any country are automatically invited to become members of the international network and take part in a promotional campaign around the country's program. At present the organisation works with over 2,400 brands across the globe
from a diverse range of sectors. |
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