EMC Corp in three-pronged strategy to tap IT market here

EMC Corporation, a leader in information management and storage solutions with a revenue of US$ 9.66 billion in 2005 launched operations in Sri Lanka recently.

The Corporation outlined its three-pronged strategy to tap the potential IT market in the country. The three focal pillars of EMC's business strategy for Sri Lanka are generating awareness on the importance of information management and storage solutions, creating local partnerships and launching products and solutions to meet growing corporate needs.

EMC will leverage its office to provide sales and support the regional distributor, Redington and the other channel partners- Enterprise Technology (Pvt), Data Management Systems Ltd., and Just in Time Holdings Group, President-India and SAARC, EMC, Manoj Chugh said.

Chugh said Sri Lanka is a burgeoning market for information technology adoption. The banking, textile and apparel are the most dynamic verticals in the country's fast adoption of IT. As these sectors are pruning their IT and business operation the EMC sees immense potential for information management and storage solutions in the market.

The objective of launching operations in Sri Lanka is to assist the organisation to effectively manage information technology and transfer IT knowledge and skills to develop businesses to compete with international standards, Chugh said.

EMC, a US based IT management company has spread to over 80 countries during its 25-year operations. In the Asia Pacific region EMC operates in 40 offices in 14 countries with over 3,500 employees.

With the demand for information growing rapidly at over 70 percent per annum leading to multiple challenges, the need to access and share information across global enterprises is on the rise.

With the need for IT, compliance, consolidation and continuity have become integral aspects for growth.

Vice President Commercial and Channel Sales, Asia Pacific/Japan, Ron Goh said our commencing operations in Colombo is not simply to make our presence but to drive IT growth in the business sector which will entail economic prospects to the country.

Goh responding to a query from the media regarding its operations in South Asia said EMC has initiated partnerships with many countries in the region and Bangladesh is an example.

Goh said it was the right time as vital sectors such as banks, textile and apparel have taken an interest to streamline IT management. EMC feels it could play a positive role in developing IT and its potential market in the country.

(LF)