Skills turns 15

Skills Advertising and Marketing (Pvt) Ltd has completed fifteen years in the industry. Incorporated in 1993, under the initiative of Sri Sangabo Corea, which was later taken over by the current Managing Director Ananda Samarasinghe, Skills Advertising and Marketing (Pvt) Ltd has grown today to a well-recognised and dependable agency that produces top-of-the-line creatives and concepts that have given its clients the edge over their competition in branding, packaging and impactful campaigns.

The Directors of Skills, Ananda Samarasinghe, L. D. Ganegoda and J. K. M. Priyanga Jayaweera said that constant revaluation of the industry and re-positioning of their clients brands was the key to their success. Samarasinghe said, "Advertising is one of the oldest forms of public announcements and occupies a vital position in an organisation's product mix".

"To advertise means to inform. However, advertising does not end with the flow of information alone. It goes further to influence and persuade people to take a desired action - like placing an order to buy a product."

"The consumer market has become highly competitive with a new brand being born almost every day. Irrespective of the kind of product you are looking for, be it consumer durables such as refrigerators, air conditioners, washing machines or fast moving consumer Products, the number of brands available is truly mind boggling.

Naturally it is the prime concern of every marketer to promote their brand as a shade better than the competitors'. This is where Advertising is shown to be indispensable to your brand.

"However, simply informing a customer that a brand exists is not enough.

Advertising should be targeted towards the prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition."

"Competition brings the best out in all of us and that's what advertisers hope for when they call for pitches.

They look for that one thing that sets one agency above the rest for their brand."

"The clients who fortified our strategic stronghold of creativity, rubbing shoulders with us dedicatedly towards progress, should be greatly appreciated and honoured at this celebrative moment", said Samarasinghe.