Launch of RIN

by Mohammed NAALIR

RIN detergent powder with yellow fighter technology was launched in Colombo recently. Brand Manager, Unilever Sri Lanka, Ruchiramani said that for the first time in Sri Lanka a detergent powder is introduced to the market with yellow fighter technology. She said that the new RIN will give a brighter new appearance to clothes.

According to Ruchiramani the common problem with clothes losing its pristine appearance is due to dust, dirt and perspiration. After a certain number of washes the white clothes have a tendency of discolouring.

The yellowness in white clothes is a common problem. She said that the new RIN which contains yellow fighter formula will help to clean the yellowness of the white clothes giving them a whiter and brighter shine.

RIN recognises the confidence people get from wearing bright and shining clothes, Ruchiramani said.

Makshoodh Meerasaibu Marketing Manager-Home care- Unilever of Sri Lanka, Sanjeev Guptha-Manufacturing Director Unilever Sri Lanka, Irfan Ahmad-Group Account Director JWT also spoke at the launch.