TradeCard - tapping talent, resources

Rising costs are pushing companies to look beyond China and India as their source for goods. Sri Lanka, with a growing infrastructure and expanding resources in industries like apparel and footwear, poses a significant opportunity.

Companies such as TradeCard, based in New York, are investing in staff and resources in Sri Lanka to tap into this emerging talent pool to better service customers throughout Asia.

TradeCard is a cloud based platform that connects brands, retailers and trading partners around the world, including companies like Guess, Levi Strauss, MAS and Brandix. Sri Lanka is a perfect fit for TradeCard for several reasons.

From a technology perspective, TradeCard first began leveraging local talent by partnering with Sri Lanka based Sabre Technologies, a fully owned subsidary of MAS Holdings to develop its products.

TradeCard established a formal presence of 70 full time employees. The growth of Sri Lanka's apparel business was another attraction.

More of TradeCard's customers are seeking a low cost alternative to source from and as interest grows in Sri Lanka, TradeCard has been able to hire local staff to engage with new and existing customers and help them start their business in the region.