Triad champions digital media communication solutions from Ad Tech

What's the buzz about social media? Who is doing what? What are clients expecting? And is it truly a trend or just a fad for marketeers? That is what the Triad team set out to find out by participating in Ad Tech in Singapore - an interactive advertising and technology conference and exhibition in Singapore recently.

Michael Holsinger

The team speaks of understanding the possibilities of new age media, and how it has enhanced Triad's digital offering to its customers.

Ad Tech is a worldwide show that blends speakers, panels and workshops to provide tools and techniques to compete in a changing world. Participants are CEOs, CMOs and Brand Managers, Media Buyers and Planners, Product Managers, Marketing Executives and Solution Providers of Brands, Agencies, Publishers and Portals.

Executive Director and Strategist Michael Holsinger, Media Manager Shamila Suhaib and Project Manager of Triad's PR Arm Hardtalk - Sheahan Ganeshan attended the show.

According to the team, there is now a really good way to strategise social media when applied from a long-term perspective for a client.

It focuses around the 5C's - Communication, Conversation, Co-creation, Commerce and Community.