Singer ties up with Onida

Singer Sri Lanka has tied up with Indian consumer durable company Onida to provide 3D and Smart LED TVs.

Chief Executive Officer, Singer Sri Lanka PLC, Asoka Pieris

Vice President, Sales and Service, MIRC Electronics Ltd., India, S. K. Jain said, "Onida was founded three decades ago to provide customers with the finest TV technology.

TV is evolving at a rapid pace, thanks to its convergence with internet technology."

"We are able to offer our customers in India and now Sri Lanka, an exciting range of modern 3D and Smart LED TVs that take advantage of these recent technological breakthroughs," Singer Sri Lanka will be marketing and distributing LED, 3D LED and Smart LED television models from Onida, ranging from 22 to 40 inches", he said.

Jain said, "Singer Sri Lanka's reputation for encouraging its customers to adopt a modern lifestyle by delivering trusted excellence in the form of world-class consumer goods is inspiring. The resulting synergy between our two brands will be highly beneficial to the end customer."

Chief Executive Officer, Singer Sri Lanka PLC, Asoka Pieris said, "At Singer, we have earned a reputation for multi-brand retail excellence.

Through our wide branch network of Singer Plus, Sisil World, Singer Homes and Singer Mega retail outlets, we introduce cutting-edge products to the Sri Lankan consumer, ensuring strong growth."

He said, "Singer is the authorised distributor for leading Japanese, Korean, European, American and Chinese brands and now with Onida as a leading Indian brand for the electronic category." "India and China will lead Asia to be the foremost regions in the globe," Pieris said.