Awareness program on AIDS
Lanka Business Coalition on HIV and AIDS (LBCH) with Reckitt
Benckiser, launched a pledge campaign last week towards creating greater
awareness about HIV and AIDS.The theme of world AIDS Day was 'zero AIDS
related deaths' and this campaign is a wake-up call for responsible
citizens, governments, business entities and concerned groups to act to
eliminate this deadly pandemic from Earth.
AIDS is a chronic disease which plagues society. It is a disease that
casts a stigma on the bearer and causes social discrimination for both
the victim and the family. Hence there is a need for social mobilisation
to prevent the spread of HIV and AIDS-related fatalities, LBCH said.
Managing Director of Reckitt Benckiser (Lanka) Ltd, Rahul Murgai said
that the company sees a strategic and ethical connection between its
brand Durex and HIV and AIDS prevention initiative of LBCH.
"We partnered with LBCH to create workplace awareness among the
leading corporates of the country with the objective of participation
and support for the cause. Our challenge is to help achieve the 'zero'
motto of the AIDS campaign in 2013."
"As our world becomes smaller the challenges become larger. As
responsible citizens we cannot overlook the issue as a 'story about
At this forum we recognise the issues facing us as 'our
responsibility' and only collective participation can help in the
prevention, care and universal access to treatment to ultimately improve
the health of global community, he said.