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Sunday, 3 February 2013

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Awareness program on AIDS

Lanka Business Coalition on HIV and AIDS (LBCH) with Reckitt Benckiser, launched a pledge campaign last week towards creating greater awareness about HIV and AIDS.The theme of world AIDS Day was 'zero AIDS related deaths' and this campaign is a wake-up call for responsible citizens, governments, business entities and concerned groups to act to eliminate this deadly pandemic from Earth.

AIDS is a chronic disease which plagues society. It is a disease that casts a stigma on the bearer and causes social discrimination for both the victim and the family. Hence there is a need for social mobilisation to prevent the spread of HIV and AIDS-related fatalities, LBCH said.

Managing Director of Reckitt Benckiser (Lanka) Ltd, Rahul Murgai said that the company sees a strategic and ethical connection between its brand Durex and HIV and AIDS prevention initiative of LBCH.

"We partnered with LBCH to create workplace awareness among the leading corporates of the country with the objective of participation and support for the cause. Our challenge is to help achieve the 'zero' motto of the AIDS campaign in 2013."

"As our world becomes smaller the challenges become larger. As responsible citizens we cannot overlook the issue as a 'story about others'.

At this forum we recognise the issues facing us as 'our responsibility' and only collective participation can help in the prevention, care and universal access to treatment to ultimately improve the health of global community, he said.

- GW

 

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