Bank of Ceylon CMO wins award
The Chief Marketing Officer (CMO) of the Bank of Ceylon, Indunil
Liyanage was honoured with the '50 Most Talented CMOs award' at the
Golden Globe Tiger Awards 2013.
|
Bank of Ceylon, Chief Marketing Officer, Indunil Liyanage |
The award ceremony was held on the final day of the World Marketing
Summit (WMS) in Malaysia recently.
The World Marketing Summit is the culmination of the professional
odyssey of the distinguished Professor of International Marketing at the
North-western University Kellogg Graduate School of Management in
Chicago,World Marketing Guru, Professor Philip Kotler.
Broad parameters were used for the selection of the 50 Most Talented
Chief Marketing Officers (CMOs) such as strategic perspective and
business goal management, business ethics and compliance, team
orientation and people management, customer focus and networking,
performance management and achieving excellence in marketing. This
year's theme at the Summit was 'Better World through Marketing'. |
