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| Sunday, 8 May 2005 |
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Hameedia's 'Dress to Win' promotion winners Twenty winners from all parts of Sri Lanka recently received their vouchers, entitling them to a complete wardrobe of casual, daily and formal wear valued at Rs. 100,000 each from Hameedia. Launched in October last year, the 'Dress to Win' campaign, consisted of a raffle draw for customers who purchased clothes worth more than Rs. 5,000 at a time from Hameedia's (and its franchised) 15 branches all over Sri Lanka. The lucky winners chosen were from among a couple of thousand entries. "This promotion was essentially our way of saying 'Thank You' to all our loyal customers, who have, by their patronage over the years, contributed to the success Hameedia enjoys today as a leader in this speciality market niche. As Sri Lanka's oldest retailer and manufacturer of quality men's clothing, we always pay great attention to our valued customers, Fouzul Hameed, Managing Director of Hameedia said. Now in its 56th year of operation, Hameedia has consolidated a significantly large loyalty base in Sri Lanka, together with a growing and discerning clientele in its new overseas markets in India. The company has in addition, forged successful business partnerships with the world's leading brands such as Van Heusen, Raymond, Louis Philippe, Lee, Arrow and Adidas. |
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