New corporate image for Bartleet Group

The Bartleet Group, a leading private conglomerate in the island unveiled a dynamic new look to reflect its strength, values and future direction. The new image reflects its determination to succeed and grow in a competitive global marketplace.

The Group has also re-classified its operations into three sectors - Plantation and General, Financial and Information Communication in accordance with a repositioning strategy conceived to face the challenges of the future.

The new image is symbolised by a new Group Logo. It shows the distinctive capital letter B with the left-pointing arrow in white against a red sphere.

The sphere represents the world, while the colour red reflects boldness in facing emerging challenges, and white symbolises purity and integrity in corporate governance.

The trimmed edge of the letter B against the circle indicates movement and adds dynamism to the corporate image. The gradation of red to dark red gives enhanced visual impact, signifying both diversity and versatility.

While the original Bartleet B logo was first introduced 25 years ago to reflect the parent company's diversification into non-traditional fields such as electronics, computers, finance and trading, the new version symbolises the internal changes arising from the repositioning strategy undertaken to take the Group forward in the new millennium.

All companies in the Group will incorporate the new logo towards achieving a conceptual unity in presentation of their brand identity. This standardisation will now be reflected in their corporate communication and promotional material.

The new Group website (www.bartleetgroup.com) has been launched to inform the public about operations and future plans.

A photo gallery depicting the 100-year plus history of Bartleets was also unveiled in the main lobby of the Group's headquarters at Braybrook Place, Colombo 2.