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DateLine Sunday, 04 November 2007

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by Prasad Abu Bakr reporting from Bangalore

Haywards Black India Men's Fashion Fair (HBIMFF) in its third successful year where Major Designers and Brands from India and abroad participated.

As the only Menswear platform of its kind in India, IMFF has become a confirmed destination for the international industry, buyers and the media. More than a national industry event, the celebratory HBIMFF mix of Fashion and Show biz is what the people of Bangalore, one of India's most latest vogue conscious cities, have come to anticipate.

Their participation helps foster the awareness between designer, manufacturer, retailer and consumer: the reason why HBIMFF was created.

The IMFF is now an integral to the process of designing, manufacturing and retailing menswear. Participating in IMFF07 accesses you an audience of over 2,500 comprising India's opinion makers, designer fraternity and industry leaders, and the media.

Prasad Bidapa who conceptualized HBIMFF has, over two decades, pioneered fashion promotion, brand-building and image consultancy in India and the region. Prasad Bidapa Associates (PBA), the country's premier service entity in the industry were the event-managers for HBIMFF 07.

The third Haywards Black India Men's Fashion Fair (HBIMFF) follows the successes of the first two.

It was started in 2005, held as a three-day event at the hotel Taj Westend. It featured 30 designers over a three-day period and had all the leading names in the industry showing their collections annually.

In the second year it expanded - by moving the CIMFF 2006 to Bangalore Palace Grounds where a spectacular stage and ramp measuring 104 ft in length cateredto an audience of 200 people and the grand finale with over 3,000 people.In its third year now, the event focused more on presentation and concentrated heavily on business of fashion. Below are some of the big names that shone in this year's event.

Rohit Bal, Tarun Tahiliani, Rajesh Pratap Singh, Raghavendra Rathore, Manish Malhotra, Abraham and Thakore, JJ Valaya, Wendell Rodricks, Narendra Kumar, Rohit Gandhi and Rahul Khanna, Krishna Mehta, Varun Bahl, Vijay Arora, Sharbari Dutta, Lecoanet Hemant, Shantanu and Nikhil, Samant Chauhan, Zubair Kirmani, Laboratory, Abhishek and Nandita, Asif Shah, Bibi Russell - Bangladesh, Deepak Perwani - Pakistan, Darshi Keerthisena - Sri Lanka, Namrata G, Amanda Bachalli, Ayaz Khan, Mohammad Omair, Turquoise & Gold, Van Heusen, V, Van Heusen Woman, Allen Solly, Solly Youth, Allen Solly Woman, Louis Philippe, LP, Bare Body Essentials, Tamanna, Levis, Dockers, Lokessh Ahuja and Sanchita.

This year too the IMFF was held again at the picturesque Bangalore Palace Grounds from 24th October to 27th October, a total of 4 days presenting almost 50 Designers.

Pictures here show models showing off creations by Bangladeshi designer Bibi Russell during the first day of the event.

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