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DateLine Sunday, 18 November 2007

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Willpower launches LUPROMAX

LUPROMAX, the latest lubricant and grease from Magna group Singapore was launched in the country by Willpower Group (Pvt) Ltd, one of the competitive, Lubricant Marketers.

The Magna Group of companies has more than 30 distributors in over 20 countries and is still growing.

Vice President Magna International (Pte) Ltd Dickson Cheng said that they produce the best performing products which are environment friendly.

Products of Magna are listed on the NATO while our mission is to improve the lives of consumers, satisfying the needs of customers and continuing our contribution to the chemical industry in the years ahead.

The LUPROMAX product meets today's lubricant needs and tomorrow's demand' and we also would be the most reliable chemical product in Sri Lanka in the future, said Cheng.

Cheng said that the Willpower Group will be the sole distributor for Magna International (Pte) Ltd in Sri Lanka.

We will start with Aerosol and maintenance and cleaning products and expand the range in the near future.We are selective when appointing a distributor and are confident the ties forged will last forever, said Cheng.

He said that they are also engaged in the business of water treatment in Bangladesh and that business too is prospering and they are interested in this business as well, said Cheng.

Business Development Manager, Magna International (Pte) Ltd, Gary Ng said that it took 10 years to develop the product to this standard. LUPROMAX lubricates and protects at the same time. He said that oiling and lubricating of machinery has to be done on time or else it leads to many problems.

The adventages of using LUPROMAX are reducing engine wear up to 50%,reduces fuel consumption, reduces electric amperage on drive motors, reduces carbon emission, maximises engine power and restores compression.

Chairman/Managing Director Willpower Group (Pvt) Ltd Gamini Ratnayake said that they set up the group in 1993 and chemicals were introduced in 1994. Our vision is to be the most reliable source as a chemical maintenance supplier.

SG

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