Nawaloka Hospitals brand value at all-time high of Rs. 636 million

Nawaloka Hospitals has been rated again the only hospital among LMD’s top 100 Companies compiled by Brand Finance, coming in at the 35th position with an all-time high Brand Value of Rs 636 million, and an Enterprise Value of Rs 2,319 million.

The Hospital has also come up to the fourth position among Most Loved Brands, seventh position among Most Loyal Brands, seventh position among Functional Performers, whilst its Brand Value as a percentage of its Enterprise Value is 27; a commendable performance which leaves Nawaloka Hospitals clearly ahead of its competitors.

Deputy Chairman, Nawaloka Hospitals, Jayantha Dharmadasa said that they had made a name for themselves with a series of healthcare innovations and a strong and dynamic marketing philosophy which had served to propel Nawaloka Hospitals as a top of the mind Brand vis a vis the public.

According to Brand Finance, “there is still a huge potential for value which means wealth in the hands of investors to be created by Sri Lankan brand marketers. CEOs need to focus on value creation and demand that their marketers contribute more to value creation”.

LMD’s Director Marketing, Bryan Emmanuel said that Nawaloka Hospitals enhanced performance this year which saw them climb to the fourth position among Most Loved Brands and seventh position among Most Loyal brands, whilst among Functional Performers they were in the seventh slot, demonstrated clearly that the Hospital was a top of the mind brand in the eyes of the public, thus demonstrating how dramatically the Hospital’s Brand Value had increased.

“Increased awareness of the Hospital’s innovations alongside an aggressive marketing approach has most certainly paid dividends in the case of Nawaloka Hospitals”, he said.

According to Brand Finance, “Brand Equity is essentially the stock of goodwill that a brand owns in the minds of customers and prospective customers”.

“Since its inception in 1985 Nawaloka Hospitals were trailblazers in the private healthcare industry”, said Dharmadasa. Nawaloka Hospitals were the first to introduce CT Scanners in 1987 and were the first private hospital to conduct by-pass surgery.

“In 1994 we expanded our bed capacity to over 300 and the hospital will soon add another 100 beds. Since inception we recognised the potential of Sri Lankan consultants whose standards are world-class and all leading consultants channel here,” said Dharmadasa.

Dharmadasa said that the Hospital consistently ran at full capacity, having a large number of overseas patients especially from the Maldives as well as from the diplomatic community.

“We are also the preferred hospital for many corporate organisations and are well patronised by leading figures in politics, business and other areas”. Dharmadasa said that overseas investors too had expressed an interest in promoting health tourism and several agreements had been signed in this connection recently.

“We are the only ISO certified hospital in Sri Lanka [2000] and received the National Chamber of Commerce’s ‘Excellence Award’ for health. Having pioneered heart surgery in the private sector, we continue to be the highest unit of excellence”, said Prof. Chandrasena.

He said that the Hospital has recently gone in for several promotions with leading corporates to uplift local health standards, whilst having tied up with insurance companies to ease the burden on patients.

Dharmadasa said that they hoped to open their new wing with 100 beds, along with many new facilities for patients and consultants by July 2008.