Tigo launches SMS and WIN - campaign

Tigo as a part of its first year celebrations launched its SMS and WIN campaign last week, taking SMS competitions to a different level. Through SMS and WIN Tigo subscribers can win a brand new Suzuki Zen worth two million rupees as a grand prize along with Suzuki EN125 motorcycles every two weeks.

"To participate in this competition all a Tigo subscriber needs to do is simply SMS the word 'tigo' to 7272. With just one SMS a subscriber can enter the final draw, while sending more SMS' will obviously increase his chances of winning", said CEO Tigo, Dumindra Ratnayaka.

This is the first time that this kind of competition has been carried out in Sri Lanka. Ratnayake said, "we have always been innovative in our presentation of our value added services.

We want to highlight the fun and the aspirational aspects that value added services bring to the customer, especially a popular service such as SMS. This was the consumer psyche behind this campaign."

Tigo's SMS and WIN campaign launched on January 10 ended on March 15, Draws for motorcycles will be done every two weeks. A premium SMS for this competition will cost Rs. 20.