Musical duo promotes dairy consumption

Musical duo Bathiya and Santhush are making healthy nutrition a priority nationally by leading a joint initiative by the Ministry of Livestock Development and Fonterra Brands Lanka to promote dairy consumption.

The National Milk Drinking Campaign is encouraging people to embrace healthy nutrition habits by consuming at least two glasses of milk a day. In the long term, the campaign aims to improve the health and well-being of Sri Lankans, with the added benefit of assisting the Government’s goal of growing Sri Lanka’s dairy industry.

“The goal of this campaign is to draw attention to milk”, said an official of the Ministry of Livestock Development.

“It helps us work towards our goal of having every Sri Lankan child drink at least two servings of milk a day and educating the younger school going children on its nutritional benefits while highlighting calcium and the other essential vitamins and minerals found in milk, in a fun way”.

The young stars Bathiya and Santhush were upbeat about their latest assignment. “It is an honour for us to be a part of this national drive that will make a significant difference in young children developing life-long milk drinking habits, promoting healthy growth and also helping boost the local dairy farming industry”.

Fonterra Brands Lanka’s Managing Director, Achyut Reddy said “Bathiya and Santhush, were a unanimous choice.

As well as being the biggest names in the Sri Lankan music industry, their clean, modern and smart image coupled with their healthy outlook to life and huge popularity have made them a natural choice as role models to carry the message forward.”

Spearheaded by the Ministry of Livestock Development and Fonterra Brands Lanka and in keeping with the government’s policy of developing local dairy farming, the ‘National Milk Drinking Campaign’ aims at reviving consumption of milk and dairy products.