Tetra Pak revitalises Brand

Tetra Pak, a leader in food processing and packaging solutions unveiled plans to revitalise its brand to strengthen its global identity.

The brand revitalisation will help strengthen awareness of what the company does and what it stands for - bringing to life Tetra Pak’s existing motto “Protects what’s good.”

This motto can be found on over 100 billion Tetra Pak packages around the world.

In January Tetra Pak launched its new graphic identity, which puts the “protects what’s good” promise at the heart of the brand - with a bolder, fresher, more colourful look.

“Tetra Pak is a brand with a rich heritage and an exciting future,” said CEO, Tetra Pak Dennis J”nsson. “Our motto ‘protects what’s good’ extends far beyond protecting the contents in a package.

We are protecting what is good to shape a better future for our customers, the company, our employees, our suppliers and the communities in which we operate.”

Country Manager Tetra Pak Sri Lanka Dushantha Ranaraja said, “The Company is constantly innovating new products and services to make food safe and available everywhere.