CIM Talking Point on Managing Risk

The second CIM Talking Point Program for 2011, 'Risk Management and its Relevance to Marketing' ended reiterating the importance of understanding a marketeer's role in risk management by defining the types of risk, why we need to abdicate risk and how to reclaim it through the Risk Management Process.

The program held recently at Galle Face Hotel was presented by General Manager Sales and Marketing of Chevron Lubricants Lanka PLC Bertram Paul.

It was sponsored by HSBC and organised by the Chartered Institute of Marketing, Sri Lanka Region.

Chairperson CIM Sri Lanka Region Chitrangani Herat Gunaratne said the topic was selected with the aim of educating future marketeers on how to avoid a risk and how to take precautionary measures. Bertram Paul took the audience through an informative case study of how the investment bank Morgan Stanley, the largest tenant of the Twin Towers during 9/11 who had 3,700 employees in the offices of the WTC, how it managed to save the lives of 3,694 through the measures it took to manage risk.

He highlighted the aspects on how Marketeers are called to manage some of the biggest risks faced by companies .