SLT changes brand proposition

Sri Lanka Telecom (SLT), has rejuvenated its brand identity with an emotional and exciting brand identity that heralds the company’s ambitious expansion plans. This is the precursor for unleashing many new products and services across the areas of voice, data and video.

SLT’s new brand proposition ‘One Country. One Voice.’ - epitomises the infinite value that the brand adds to the lives of Sri Lankans.

‘One Country. One Voice.’ embodies the path that Sri Lanka is taking as it experiences a social and economic renaissance, marching ahead as one united nation.

Chief Executive Officer SLT Greg Young said, “Our brand repositioning symbolises the hope and captures the mood sweeping across the country. Our strategic direction and network modernisation will expand our capabilities to deliver a positive impact on the country’s ICT level as the economy powers ahead, keeping in mind that SLT has always aligned its group vision to the national vision for an IT-enabled country.

This brand repositioning is a pivotal moment for the company as it motivates us to renew our commitment to the growth of the nation’s ICT sector and support the massive economic growth for our country.”