A new lifestyle, no longer an illusion
HSBC has introduced a concept for its popular Lifestyle loan
offering; “Wake Up”. Through this personal Lifestyle Loan facility, the
dream of owning a vehicle, obtaining higher education, planning that
fairy tale wedding to travel needs and even home improvements can now be
realised.
To further enhance the loan facility, customers will also be
presented with a value booklet with offers in the five Lifestyle Loan
categories that range from vehicle, home improvement, wedding, travel
and education, amounting to over Rs 100,000/. Head of Retail Banking and
Wealth Management, Nilantha Bastian said, “HSBC Lifestyle loans have
become a phenomenon with great demand from customers. This has gained
momentum in the past where we have seen an influx of loan disbursements
for various lifestyle needs.
It is with this intention, that we introduced our latest campaign and
we hope this personalised service will meet the requirements of our
customers by adding value and convenience.” Not only are HSBC’s
Lifestyle Loans varied in choice, but also hassle free. Head of Cards
and Consumer Assets, Nadeesha Senaratne said, “HSBC’s Lifestyle loans
since its launch in 2004, has continued to offer customers a lifestyle
aspect rather than a simple financial solution. The new concept is based
on the simple insight that we often tend to neglect our own aspirations
and disregard our needs, feeling they are beyond our reach. We hope the
new concept ‘Wake Up’, as the name suggests, will inspire customers to
live their dreams and not miss out on the opportunity of enjoying the
lifestyle they desire”.
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