Singer signs Strategic Agreement with Dawlance

Dawlance, a home appliance brand In Pakistan entered into a strategic agreement with Singer Sri Lanka PLC. The agreement will initially allow Dawlance to introduce its range of large capacity direct cool refrigerators through Singer Sri Lanka's retail network and dealers across the country.

Dawlance Managing Director, Bashir Dawood said, "We are the largest Home Appliance Company in Pakistan and have been able to keep this leading position for over 15 years by practising 'Reliability' in everything that we do. Reliability is our core value, our vision is to be a Global Player and it is with this vision that we have come to Sri Lanka. We plan to continue following our core value of reliability in all our activities in Sri Lanka and are confident that every year we will be able to gain market share with the help of Singer."

The Dawlance direct cool refrigerators will stand out among other refrigerators due to their lower energy consumption and, therefore, lower electricity costs. The direct cool refrigerators will be available initially in three models and the upright freezer with seven drawers, to suit the different needs of Sri Lankans.

Dawood said, 'Singer Sri Lanka is renowned for trusted excellence, a reputation it has cultivated over many years of identifying what Sri Lankan customer's need and then providing them with the best products to fulfil that need.

Through this agreement, the Dawlance brand will stand to get optimum exposure to the Sri Lankan market through Singer Sri Lanka's extensive island-wide retail network.'

Marketing Director - Singer Sri Lanka Nasser Majeed said, 'At the heart of our multi-brand retail strategy is an earnest desire to help customers embrace a modern lifestyle.

Through our retail network, we are able to offer Sri Lankans a wide array of world renowned brands with latest technologies that help enhance their lives.

The Dawlance brand is among Pakistan's most renowned and comes with a reputation for reliability and durability.

Dawlance's direct cool refrigerators will make for a worthy addition to our product portfolio,' he said