SLIM, SLII to introduce diploma in Insurance Marketing

A Memorandum of Understanding (MoU) was signed between the Sri Lanka Institute of Marketing (SLIM) and the Sri Lanka Insurance Institute (SLII) to introduce a Diploma in Insurance Marketing for sales personnel recently.

The course designed mainly for insurance sales personnel, has three semesters and each stage will consist of marketing and insurance subjects.

As the national body of marketing, SLIM recognises sales as an integral part of marketing. The objective is to aid in developing sales and sales professionals, especially in the insurance field.

"Marketing of insurance products should be carefully planned, so that the information about certain insurance services would be easily available to potential customers and make it appealing to his or her requirements and also build confidence without overloading the customer with information", CEO and Executive Director SLIM, Sanath Senanayake said.

"For insurance business to prosper, the use of insurance marketing strategies is vital. Not only is the successful implementation of these strategies important but the selection of strategies too.

When choosing insurance marketing strategies, factors such as budgets, advertising campaigns, the age of the target audience and social status of potential customers has to be taken into account all of which will be comprehensively covered by this course", he said.

President- SLIM, Thushara Perera, who is now the Immediate Past President, Sanath Senanayake, exco member- SLIM, Charitha Jayasinghe, AGM Operation and Education- SLIM,Samantha Ratnayake,President SLII, Udeni Kiridena, Immediate Past President SLII, Deepthi Lokuarachchi, Sanjiv Keerthiratne,Vice President SLII, Secretary SLII,Thusitha Nandasiri and Representative of Marketing and Sales Forum of Insurance Association of Sri Lanka, Lalith Fernando(who is also a council member of SLII) were present at the signing of the MoU.