Orange shines in LMD leading brands list

Orange Electric emerged as the 15th most valuable unlisted brand of 2011 in Lanka Monthly Digest's (LMD) 100 Leading Brands of unlisted companies.

The list is compiled through a Brands Audit carried out by the UK based Brand Finance, a brand valuation company.

“In view of the fact that 10 out of the first 15 brands in the list were long-established multinational brands, our ranking at 15 is a noteworthy achievement that we as a company are truly proud of. Which also means very few – four - Sri Lankan brands were ahead of us.

That is a significant accomplishment and a truly remarkable feat – considering that the sector isn’t categorised within your average FMCG sector, and the interviewed persons were business executives - again not people who will immediately recall the sector let alone the brand,” said Managing Director, Orange Electric, Kushan Kodituwakku.