Business leaders to build global Lankan brands

Private and public sector leaders will convene at the Shape the World Conference in Sri Lanka. It will be held at the Galadari on January 28.

Lawrence Chong

New thinking on Sri Lankan brands and the challenges they face in the country's expanding economy, will take centre stage at the conference. This is the first time that a Shape the World initiative will take place in Sri Lanka and it is expected to attract over 200 leaders from business and non-profit sectors, including multinational corporations, small and medium enterprises and the Government.With Europe in turmoil and the US economy still struggling to find its feet, Asian economies are playing a bigger role in driving global sustainable growth.

However, while Asia is expected to serve as a growing market for consumer products, few Asian brands have neared the top league of brands.To lead in the future, Sri Lankan companies must create intellectual property, develop unique business models and design new experiences. CEO of Consulus and President of Design Business Chamber Singapore, Lawrence Chong, will conduct the conference.

"Sri Lanka is well-positioned to shape the future of Asia with a well-educated population and a strong network of Sri Lankan professionals in the region. It has the opportunity to take bold steps to leapfrog competition and become brand leaders through technology and design," said Chong.Shape the World Conferences, which highlight the role of Asian brands and their leadership values, have gathered more than 4,000 delegates from around the region since 2005. The Conference was launched in Singapore and has since been introduced to fast-growing economies such as Vietnam.