'Embark' goes to Italy

Rome, a fashion capital of the world, now offers a taste of Sri Lanka's fashion brand - Embark.

An Italian entrepreneur on a recent visit to Odel, impressed by the varied Embark collection, decided to open 'Zampa Zen' and stock it with selected items of clothing and accessories from the 'pashionable' Embark range.

To cater to discerning Italian clientele, Odel has created bilingual hang tags in English and Italian for Zampa Zen.

To further advertise Embark, Zampa Zen has reproduced an enlarged version of the hang tag on one of its walls together with images of Niko, the Embark mascot, and his friends.

"Embark began as a cause supported by a brand, and it is inspiring to see it capturing international attention and growing in stature as a brand," said, founder and CEO of Odel and Embark, Otara Gunewardene.