Mobitel posts impressive profit growth

Sri Lanka Telecom Mobitel recorded an impressive revenue growth of 13% in 2012 despite intensified competition in the mobile telephony sector. In absolute terms, Mobitel recorded a revenue of Rs. 24.93 billion in 2012 compared to Rs.22.08billion in 2011, an increase of Rs. 2.85 billion.

This growth was realised mainly due to the increase in Mobitel's subscriber base by 14% which is a remarkable achievement, considering the fact that the voice market has reached 100% penetration by 4Q 2012 according to the Telecom Regulatory Commission of Sri Lanka (TRCSL).

The growth in Mobitel's subscriber base can be attributed to various factors including Mobitel's continuous commitment and investments made towards scaling and upgrading its network infrastructure.

Completion of the stage VI project in mid-2012 led to significant enhancement in network coverage and capacity that has translated into better customer experience. An innovative product suite, a comprehensive service offering and an extensive reach to the furthest corners of the island also contributed towards significant growth in subscribers and revenue.