Singer introduces Beko and Grundig appliances

Singer Sri Lanka recently launched Beko and Grundig products in Sri Lanka.

A range of Beko household appliances, including refrigerators, ovens, cookers, and front-loading washing machines will be available at all Singer Mega and selected Singer Plus and Sisil World outlets.

Presentation of a Beko product

Grundig will offer LED TVs and a range of technologically advanced household appliances to Sri Lankan consumers.

"Beko and Grundig are backed by the strength of the Arçelik Group, one of the global leaders in the production, marketing and after-sales services of household appliances," a spokesman for the company said.

"The exclusive partnership between the Arçelik Group and Singer is built on their shared commitment to advanced, consumer-friendly products," he said.

CEO, Singer Group, Asoka Pieris, emphasised the benefits that customers would enjoy because of the new partnership.

"The Singer Group is very happy to partner with the Arçelik Group in launching the Beko and Grundig brands in Sri Lanka."

"European brands and quality standards are highly appreciated by Sri Lankan consumers, who will be enriched by the quality and advanced features offered by the Beko and Grundig brands," he said.

The Beko range includes energy-efficient washing machines, which consume less power than A-energy-class appliances and energy-efficient multifunction ovens, which consume less energy.

"Combining design and functionality, Beko Excellent Clean ovens have a liquid-repellent coating. The Beko VarioStore larder has been designed to transform into a freezer at the touch of a button," the spokesman said.

Sales Director of Beko in America, Asia, and Europe, Can Dincer said, "All around the world, Beko products reach beyond the expectations of consumers. Beko offers smart technologies generated through our own R and D and high capacity production plants. Today, we are proud of taking another step in the international arena."

"With revenue exceeding Rs 25 billion, Singer Sri Lanka is one of the largest retailers of consumer durables. Its success over the years can be attributed to its focus on providing the best customer service. With over 370 sales outlets and over 100 service touch points, Sri Lankans are always assured of speedy and trustworthy service, both before and after their purchase," the spokesman said.