Hameedia introduces shoe care products

Menswear specialist Hameedia with the Melvo Group of Germany has introduced Woly shoe care products to the market.

Managing Director Fouzul Hameed said, "Shoes are an expression of one's individuality and attitude to life. Shoes tell the world who you are, and at times, what you stand for. Shoes, whether ballerina, office, running or hiking, are of critical importance to one's personality. Frequent use puts a lot of strain on your shoes. Dust, environmental influence and exposure to sunlight can quickly make them lose their shine and hence the need to care for them the proper way".

"Woly goes beyond the confines of footwear and is a product recommended for all leather products such as bags, belts and accessories.

Since its introduction to the Sri Lankan market earlier this year, Woly branded products have received a positive response from customers. Just as much as with clothes, people are now conscious about leather products including shoes and shoe care," Hameed said.

"Woly products are available through a growing network of distributors such as supermarkets and retail stores," a spokesman for the company said. "A comprehensive packaging re-launch in 2011 has given Woly a modern, high-profile image and set new standards in usability and environmental protection," he said.