CEAT launches radial tyres for SUVs and high-end cars

CEAT Kelani Holdings, Chairman, Chanaka de Silva (centre left) and Managing Director Raman Rajagopalan at the launch.

CEAT recently launched radial tyres for Sports Utility Vehicles (SUVs) and high-end passenger cars, entering one of the most discerning product segments in the category.

The 'Czar' radial tyres have been manufactured to meet the increasing needs of the SUV and 4x4 vehicle markets, a company spokesman said.

"They will initially be available in two sizes that fit most SUVs and off-road vehicles on Sri Lankan roads.

The new radial for passenger cars launched as part of the CEAT Milaze range is in the 195/65 R 15 size for cars such as Toyota Allion, Peugeot 406 and Mazda Axela," he said. CEAT Kelani Holdings, Managing Director, Raman Rajagopalan said CEAT radial tyres had stood the test of time and now satisfy the needs of more than a million users in Sri Lanka.

"We have increased our range dramatically, and with the launch of radials for high-end passenger cars and SUVs, CEAT is embarking on a new journey," he said and added that the CEAT Kelani plant's production capacity will be doubled within the next eight months.

In June this year, CEAT Kelani Holdings launched a range of high-performance, heavy-duty truck and bus radial tyres branded CEAT Altura in five sizes for prime movers, trailers, luxury buses, bowsers, cement carriers and similar heavy load carrying large commercial vehicles.

Top tyre dealers who attended the launch were provided a preview of a new communications campaign themed 'Where have you been lately?' that will represent CEAT's evolution into a brand that is in sync with and supports the lifestyles and aspirations of customers.