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Concept 2014, a boost for fashion industry

'Concept 2014' by The FH Studio, at the Hilton was conceptualised by men's fashion consultant, Fouzul Hameed.

An auction to support the 'My Friend' project, a CSR initiative by Fouzul Hameed, was also held.

Ten collections ranging from casual, sport, smart casual, fusion, office, ethnic, red carpet, formal to semi-formal were displayed.

Managing Director of the Hameedia Group, Fouzul Hameed said, "I am humbled to witness the outpouring of appreciation for Concept 2014.

"This is a turning point in the history of high fashion in Sri Lanka. Sri Lankan men can access fashion trends forecast for the year ahead. More importantly, my attempt was to emphasise the complete man and this is why we also showcased a healthy lifestyle along with our fashion designs," he said.

"Concept 2014' will further enhance Sri Lankan men's fashion arena and bring it to international standards," a spokesman for organisers said.

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