Singer wins three awards

Singer won in all three of the categories in which they were nominated - Brand of the Year, Consumer Durable Brand of the Year and Youth Brand of the Year at the SLIM-Nielsen People's Awards organised by Sri Lanka's national body of marketing, the Sri Lanka Institute of Marketing (SLIM) last week.

Singer has been winning the Brand of the Year Award since the inception of the SLIM-Nielsen People's Awards, 9 years ago.

The SLIM-Nielsen People's Awards is awards presentation where the verdict comes straight from the people who experience Sri Lankan products and services.

"Given the rich relationships Singer has built with Sri Lankans through its products and services, the enduring strength and popularity of its brand comes as little surprise," said Singer CEO Asoka Pieris.

"These bonds are not limited to merely commercial ones.

Singer is inextricably sewn into the fabric of Sri Lankan life through the company's involvement in social responsibility projects," he said.

"Singer's strength in Customer Relations is a major reason for its brand power, with Singer taking a holistic approach to its customer relations where customer satisfaction is the key criterion," a company spokesman said.