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Sunday, 23 November 2014

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SLASH shopping festival in February


Brand Ambassadors Kaushalya Wickramasinghe and Stephanie Siriwardhana, Festival Director Fowzi Kandrikar and Co-coordinator Sashini Iddamalgoda at the SLASH Shopping Festival launch at the Cinnamon Grand.

The Sri Lanka Shopping Festival (SLASH Festival) was launched in Colombo recently.

The two-week SLASH festival offers discounts and value-driven shopping, entertainment, dining, culture and fashion, to be conducted in key locations in cities across the country, including Colombo, during the run-up to the Avurudhu season.

Organised by Foxhouze, this festival will feature a large selection of retailers.Due to be held in February 2015, Foxhouze along with its key partners is gearing up to make SLASH an exciting, inclusive and anticipated shopping festival in the country.

The SLASH Festival will also incorporate an element of festivity, fun, games and competitions driven actively by online digital and social media, radio and print, in addition to on-location activations to keep consumer interest alive.

Some of the proposed locations will include Majestic City and Crescat Boulevard in Colombo, Kandy City Centre in Kandy, K Zone in Ja-ela and K Zone in Moratuwa along with Ceylon Theatres. Other proposed locations include Independence Arcade, Race Course, Dutch Hospital, large format retailers, other cinemas and supermarkets.

- SJ

 

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