Ceylinco Life to launch Life Insurance Week

'Who do you live for?' will be the theme of this year's Life Insurance Week (LIW) to be conducted on a national scale by Ceylinco Life, for the eighth consecutive year.

More than 4,000 insurance sales professionals will be deployed in all districts from February 11-17 to visit homes, offices, schools and other public places to communicate the importance of life insurance.

Mass media campaigns supporting this large-scale direct interaction with the populace will use a true story to underline the value of life insurance, a company official said.

"The public response to our life insurance week has been encouraging over the years. The concept has helped to educate the public on why life insurance is needed and to clear misconceptions about the product," Ceylinco Life Managing Director and CEO R. Renganathan said.

Ceylinco life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility, he said.

Independently rated as one of Sri Lanka's most valuable brands, Ceylinco Life has maintained its leadership of the country's long-term insurance sector from 2004.

The company operates one of the largest branch networks among local life insurance companies and has won multiple international and local awards for its commitment to the community and success in brand equity building.