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Sunday, 22 March 2015

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GSK launches Avurudu promotion



Exchanging the MoU. From left: Director, Commercial and Marketing, Singer Sri Lanka, Mahesh Wijewardene, Director, Sales and Sewing Marketing, Singer Sri Lanka, Kumar Samarasinghe, Chief Executive Officer, Singer Group, Asoka Pieris, Chairman and Managing Director, Consumer Healthcare, GSK, Sunil Mehra, Director, Marketing, GSK, Ravindra de Coonghe and Director, Sales, GSK, Kumar de Silva.

Viva, a malted food drink brand of GlaxoSmithKline (GSK), launched its flagship Avurudu seasonal promotion 'Suba Aluth Avurudhak Viva with Pathum Vaasi' in partnership with Singer.

Viva Pathum Vaasi offers consumers an opportunity to win branded home appliances and refresh the look and feel of their home for the festive season. The promotion features home appliances worth Rs. 10 million and attractive discounts for purchases from Singer outlets islandwide.

Viva is a malted food drink, which contains the richness of malt and milk along with nutrients which are known to help release energy from food, a company spokesman said. Viva is a brand of GlaxoSmithKline, one of world's leading research-based pharmaceutical and healthcare companies.

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