GSK launches Avurudu promotion
Exchanging the MoU. From left: Director, Commercial and
Marketing, Singer Sri Lanka, Mahesh Wijewardene, Director,
Sales and Sewing Marketing, Singer Sri Lanka, Kumar
Samarasinghe, Chief Executive Officer, Singer Group, Asoka
Pieris, Chairman and Managing Director, Consumer Healthcare,
GSK, Sunil Mehra, Director, Marketing, GSK, Ravindra de
Coonghe and Director, Sales, GSK, Kumar de Silva.
Viva, a malted food drink brand of GlaxoSmithKline (GSK), launched
its flagship Avurudu seasonal promotion 'Suba Aluth Avurudhak Viva with
Pathum Vaasi' in partnership with Singer.
Viva Pathum Vaasi offers consumers an opportunity to win branded home
appliances and refresh the look and feel of their home for the festive
season. The promotion features home appliances worth Rs. 10 million and
attractive discounts for purchases from Singer outlets islandwide.
Viva is a malted food drink, which contains the richness of malt and
milk along with nutrients which are known to help release energy from
food, a company spokesman said. Viva is a brand of GlaxoSmithKline, one
of world's leading research-based pharmaceutical and healthcare