'SL's untapped smartphone market presents an unique opportunity'

Intex Technologies, one of India's leading homegrown mobile and consumer electronic brands, is keen to make inroads into Sri Lanka's smartphone market through the introduction of its distinct and diverse portfolio offering consumers cutting edge innovation at a reasonable price.

Director, Marketing, Intex Technologies (India) Ltd, Keshav Bansal during a recent visit to the island, outlined the company's business plans in Sri Lanka.

Intex Technologies has grown from an IT peripheral company to a recognised market leader.

"We saw a great opportunity in the smartphone mobile segment," Bansal said on their foray into the mobile marketplace six years ago.

"As per the latest IDC report, a research organisation in India, in its survey reported we are the number three smartphone brand in India," he said.

"Intex as a brand has always been known for its ethical practices, its transparent policies and employer-friendly organisation. We believe in very ethical relations with all our partners, for that same reason we have developed goodwill in the market and because of which everyone looks forward to working with Intex," Bansal said.

As the son of the company's founder Narendra Bansal, Bansal Junior impressed upon its brand promise in keeping the consumers needs central of all innovation.

"There are many brands which promise something and deliver something else, may it be products, may it be working commitments, they offer and promise something big to the consumers but when you actually go down to the product, its actually not true. We have been very sure from Day One that whatever we promise we deliver," he said.