New product from Munchee

Ceylon Biscuits Limited (CBL) recently launched Munchee BeeCee, the latest addition to their portfolio of biscuit products.

Munchee BeeCee is mixed with desiccated coconut and has a creamy buttery taste. The texture of the biscuit is puffy and soft. CBL manufactures a wide range of biscuits.

The bold approach to innovation is the success factor of Munchee. The R&D teams and marketing teams work in cooperation to continually introduce new products to its portfolio. This synergy is the core strength of the company.

Group Director and Head of Marketing and Sales, Nandana Wickramage said, "We believe in providing innovative products to the market. The incubation of a new product is complex and includes extensive consumer research and R&D to identify the pulse of the consumer and the feasibility of new products."

"We seize any opportunity and will never compromise on quality. The new market opportunities we create, are quickly embraced by others. We firmly believe that everyone should have an equal opportunity in new markets, but it's important that the consumer benefits from high quality products that compete on an equal footing. Inferior quality products lead to a shrinkage of the entire market and everyone loses," he said.