Singer achieves 'named account status' with Microsoft

Singer Sri Lanka, achieved the named account status with Microsoft recently.

Vice President, Microsoft Asia Pacific, István Papp, Country Manager, Sri Lanka and the Maldives, Brian Kealey, OEM Director, South East Asia New Markets from Microsoft, Pubudu Basnayake, Group CEO, Asoka Pieris, Director, Marketing and Commercial, Mahesh Wijewardene, Marketing Manager, Electronics and Digital Media, Vajira Tennakoon and Senior Assistant Brand Manager, Computers, Singer Sri Lanka, Thayalan Emmanuel were present.

The new venture for Singer as local OEM partners has been denoted as a strategic priority for Microsoft and Intel, enabling growth in the devices ecosystem while reaching out to a wider commercial and consumer audience.

As a Named Account, Singer has stepped into the echelons of large multinationals that prefer this arrangement with Microsoft Sri Lanka for the numerous advantages it offers them. By taking this strategic step, Singer is among global best brands also with Microsoft under this agreement, in the same league as other multinationals.

Vice President Microsoft Asia Pacific, István Papp said, "Our wide network of local OEM partners across the world has helped us to deliver Microsoft's rich experience through a variety of devices that are tailored for local markets. We are delighted to have Singer Sri Lanka on board as a named account and we are confident that together we can truly make a positive contribution to the local device ecosystem."

Director, Marketing and Commercial, Singer Sri Lanka, Mahesh Wijewardene said, "As a company which focuses on high quality products and promoting the use of genuine software, we are today delighted to receive the Named Account status from the global technology giant Microsoft.

This is an example of our continuous commitment and dedication towards providing the very best to our customers in the country."