Vim DiviyataDisne to harness women's potential
Unilever Sri Lanka and the Ministry of Women's Affairs and Child
Development launched the Vim DiviyataDisne program on International
Women's Day to enable women across the country to harness their full
potential.
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Communication Channel Manager, Unilever Sri Lanka, Channa
Tennakoon presents the plaque commemorating the launch of
the Vim DiriyataDisne initiative to President Maithripala
Sirisena at the International Women’s Day celebrations in
Ampara. Minister of Women’s Affairs and Child Development
Chandrani Bandara, Deputy Minister of Petroleum Resource
Development Anoma Gamage and Minister of Primary Industries,
Daya Gamage look on. |
Marketing Director, Home Care at Unilever Sri Lanka, Makshoodh
Meerasaibu said, "For over 65 years Vim has stood by Sri Lankan
housewives assisting them with their household chores.
This initiative will elevate the brand from one that merely brightens
the kitchen to one that brighten up the lives of Sri Lankan women
empowering them to step up to the challenge and positively influence the
lives of their families".
The company hopes to form strategic partnerships with other
organisations, widening its reach towards a greater participation of
women throughout the island.
Minister of Women's Affairs and Child Development, Ms Chandrani
Bandara said, "Empowering women and improving their living standards
form key areas of concern for the government. We are happy to partner
and endorse this initiative," she said.
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