Buying and selling shares on the CSE
Only a licensed stockbroker can execute purchase and sale
transactions on behalf of investors in return for a service fee
(brokerage). Other services provided by stock broker firms may include
conducting research on the market or individual companies to provide
investors with information needed to make informed investment decisions.
Shares become available for purchase by investors as detailed below:
Trading in the primary market from a new issue of shares - Initial
Public Offering (IPO)
You can buy new shares that are issued by companies which are raising
equity capital through a new issue of shares (an Initial Public
Offering, commonly referred to simply as an IPO). In an IPO, the company
first submits details of its business and the proposed share issue or
what is called an initial listing application to the CSE.
Subsequently a prospectus which has been approved by the CSE is
lodged with the Registrar of Companies in Sri Lanka by the issuing
company. When the prospectus is lodged and registered it can then be
provided to potential investors for their consideration.
Companies typically use a combination of brokering firms, licensed
commercial banks and investment banks which advise the company on the
IPO, to promote the sale of new shares and distribute the prospectus to
potential investors. The CSE website also makes available details on
upcoming IPOs and provides links to respective prospectus and
application forms.
To buy shares: If you wish to buy shares in an IPO, you should first
review the prospectus carefully. It gives you many details on the
company and its operations, the industry trends, the manner in which the
IPO is structured and salient details of the shares, risks attached,
financial statements of the company and other disclosures which are
required by law.
You will need to open a CDS account through a stockbroker or
custodian bank prior to applying for the IPO. A CDS account is required
because the CSE's trading system is fully automated and the paper
securities (Share Certificates and Debenture Certificates) should be
lodged in the CDS account and translated into an electronic form to be
traded at the CSE. When investors buy securities, the account is
automatically credited with the securities purchased and the
corresponding seller's account is automatically debited with the same
amount.
After you are comfortable about investing, fill out the application
form specifying all requisite details including the number of shares you
wish to buy and send it to the collection points specified in the
Prospectus (usually stockbrokers, the company's main office or branches
and or branches of specified banks), before the application deadline.
To sell shares: When new shares are issued and listed on the CSE,
they may trade at a market price substantially different from the issue
price (either higher or lower). This is due to supply and demand for the
shares of the company. You will need to instruct your Stockbroker to
sell your shares in the secondary market.
Trading in the secondary market through a stockbroker
Shares can be bought on the secondary market on any trading day by
placing a purchase order with a Stockbroker. A secondary market is one
in which an investor could either buy or sell shares or other securities
from or to another investor, subsequent to the original issuance in the
primary market.
As we discussed before, an advantage of investing in existing shares
are their liquidity. On any trading day, prices at which investors are
willing to buy and sell shares (bids and offers) are available for the
majority of listed companies.
Shares have different liquidity levels. Some companies may have very
few buyers and/or sellers on any given trading day. Liquidity is an
important consideration as it affects the price you might have to pay
and the ease in which you can sell your investment.
To trade on the secondary market you must first contact a
stockbroker/custodian bank and open a CDS account through them. After a
CDS account number has been obtained, to buy or sell shares traded on
the CSE, your order must be placed with a Stockbroker, typically over
the telephone, fax, by visiting or online.
Internet trading
Internet trading facilities are available through select
Stockbrokers. Online trading provides individual investors with
around-the-clock access to the trading system along with market data,
company information and educational material. It simplifies the trading
process by empowering investors to secure the decision-making power and
trade independently.
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