Sri Lanka promotes MICE tourism in France, Germany
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SLCB Chairman Prema Cooray at a discussion. |
With the government's emphasis on boosting MICE (Meetings, Incentive
Travel, Conferences and Events) tourism in Sri Lanka by allocating a
separate budget, the Sri Lanka Convention Bureau (SLCB), the sole
government body which promotes MICE tourism to Sri Lanka took part in
the Meedex 2016 MICE trade fair in France and IMEX 2016 MICE trade fair
in Germany recently to entice the upscale clients to the country and
this is a direct approach to bring in incentive travellers from Europe.
The Bureau's primary objective was to educate the buyers and the
media on Sri Lanka's massive infrastructural development especially on
new locations and products that are on offer for MICE activities.
The Sri Lanka delegation was led by Sri Lanka Convention Bureau
Chairman Prema Cooray and the events were also attended by Tilak
Ranaviraja, Sri Lanka Ambassador to France and M. Ranjith Gunaratna Sri
Lanka's Consul General in Germany, Nihal Samarasinha Honorary Consul of
Sri Lanka in Frankfurt, SriLankan Airlines - France Country Manager
Danny Schepers and Germany Country Manager, Sharuka Wickrama Adittiya
and leading industry members from Sri Lanka. |
