Medieval grandeur at ODEL's Fall 2016 Collection
Fashion trailblazer ODEL has brought the medieval into the 21st
century as it celebrates the Fall 2016 fashion season with a new
clothing collection and store décor inspired by the regal grandeur of
the Middle Ages.
Themed 'Modern Medieval,' ODEL's just-in collection features a range
of fabrics such as chiffon, textured silk, velvet, pleated, cotton,
crepe, viscose, lace and sheer that are evocative of an era in which
dramatic fashion accentuated affluence and status.
The prints place emphasis on dark and gloomy florals and tapestry
designs to produce a rich ceremonial medieval look, with a colour
palette of black, shades of dark blue, mixture of dark red, soft shades
of blue, peach, pink and ivory and hints of gold and purple. Silhouette
detailing with neck ties, royal buttons, royal sleeve patterns, Peter
Pan collars and chest embroidery further enrich the look of the clothing
in the new collection, which is inspired by the designs of the likes of
Zuhair Murad, Dolce & Gabbana, Michael Kors, Roland Mouret, Gucci, Prada,
Cavalli and many others of repute.
ODEL's 'Backstage' brand has also unveiled a matching jewellery
collection titled 'Costume Drama' under the store's medieval period
inspired theme for Fall 2016, enabling fashion-conscious customers to
amplify the sophistication and glamour of the clothing collection. The
jewellery collection is made of gold and silver coloured metals
decorated with stones and pearls in designs reminiscent of the opulence
of the medieval period.
"Our new collection is bold, imperial and dramatic, and has a lot of
depth and character, said Ms Desiree Karunaratne, Group Marketing
Director of Softlogic Holdings, which owns ODEL. said "The Fall
collection is a nod to the medieval past, an era that saw a revival in
the arts across the spheres of song, literature and particularly
fashion. At ODEL, we have sought to capture this allure of the past and
create a dramatic fashion statement for contemporary style queens." |